September 2007

BLT Steak Brings Luxury and Style to W Atlanta Downtown Residents and Guests

BLT Steak, one of New York City’s finest restaurants, will make its Southern debut December 2008.  Barry Real Estate Cos. and BLT Restaurant Group have reached an agreement to bring the upscale modern steakhouse to the new W Atlanta Downtown Hotel & Residences, currently under construction at Atlanta’s Allen Plaza.

A New York destination since opening in 2004, BLT Steak has expanded to include restaurants in Washington, D.C. and San Juan, Puerto Rico.  The restaurant blends elements of the traditional steakhouse with those of a classic bistro – the finest ingredients prepared with exacting technique, served in a comfortable and accessible environment.  Menu offerings include a variety of perfectly aged steaks including a selection of Japanese Kobe and American Wagyu, decadent gruyere cheese popovers and an array of signature side dishes, sauces and desserts.

BLT Steak is the brainchild of acclaimed chef Laurent Tourondel, Bon Appétit Restaurateur of the Year 2007, Food & Wine Best New Chef 1997, and author of Go Fish (Wiley, 2004) and Bistro Laurent Tourondel: New American Bistro Cooking (Wiley, October 2007).

“BLT Steak will make W Atlanta Downtown a true destination – for business people, tourists and downtown residents,” said Chris Schoen, CEO of Barry Real Estate.  “We’re bringing a little bit of the Big Apple to the South and offering Atlantans the finest culinary experience in the city’s finest hotel.  Residents and guests of W Atlanta Downtown will find the city’s best dining with just a short elevator ride downstairs.”

BLT Steak’s signature style and superior service will complement W Atlanta Downtown’s Whatever/Whenever mantra.  When complete the 28-story tower will feature 76 luxury residences, 237 hotel rooms and 10,000 square feet of meeting space.  World-renowned Pickard Chilton Architects has designed the glass-skinned building, while BurdiFilek Interior Design is completing the vision for the interior spaces, including the public spaces and private residences.

W Atlanta Downtown, W Hotels’ first ground-up construction in metro Atlanta, will also feature a pool and fitness center, as well as access to the W’s other amenities including famed Whatever/Whenever concierge service.  Residents can take advantage of W Atlanta Downtown’s rooftop heliport and bliss Spa.

BLT Steak will join Fabrice Vergez’s French American Brasserie, already open at Allen Plaza.

www.bltsteak.com